We are a small digital marketing agency and we specialize in 4 primary areas:
Content production – this is a broad topic but includes all types of writing to get attention, including blog posts, script writing for videos, video production, fliers, emails, web copy, ebooks … If it has words and needs to be read, we create it. More on books and eBooks here.
This is not your college thesis – the writing has to be compelling to a specific audience. Your company may have several of these specific audiences and one size does not fit all (well, not if you want to be effective).
Content is everything these days and it is all about context. That means, you can’t just write one blog post and put it on all platforms. The content may be similar but the look and feel of the material, the excerpts, tag lines, headline, and graphic, may change for each platform (website, blog, email, flier, social media, video, etc.) This is very audience dependent though, and it means different things to different people and companies. So we have to start out with an assessment. That is, we / you need to know where your business stands right now in the perception of your buyers.
Social Media Everything – What used to be just a simple post-and-run is now such a complex task. Besides the fact that Facebook and Instagram and all the rest are changing what and how things are done on a regular basis, it’s hard to get attention on SM posts on a good day. You can’t just post nonsense for a business – you must be strategic about it and that means – finding and creating new and interesting content on a regular basis (not every post, but often). That might mean a graphic or short video or mobile video to show on the platforms best suited to you. But first you need followers – legit ones if you want your business to grow. And you need to post often. And you need clever things to say that won’t alienate your potential buyer. And, you will need to engage with people on those platforms – yes. Passive posting is out.
Graphic design / Animation video creation – This is really no longer separated from content and social media marketing mentioned above. It’s all a bundle of content now. However, some graphic production is still a separate thing for instance, fliers, sales material, handouts, etc.
Assessments and Planning – I have mentioned this a couple of times because, these days when the marketplace for selling anything is saturated and loud and full of pop up in-your-face advertising, you have to find your niche (or a couple of them). You have to know who they are and what they had for lunch.
That’s it? Actually no. Those are our focus areas. We have many talents that include:
- Many years of website production (all the latest memes, looks, feels…). We also do website management.
- Photography. There are lots of free stock images out there now, but sometimes you want to be unique. These days, unique is a very good thing to be.
- We have a techie guy that does “extra special websites” too – sites requiring special coding or complex design.
- He also does drone stuff – aerial footage and then he can create a cool video. We can add custom music and voice overs, as well.
- He also does mobile apps for your Android or iPhone and is super talented with drawing complicated things in Illustrator or Corel.
- Cookie baking. We do this, but it’s very expensive.
Let’s start the conversation. Tell us what you need so we can help and you can be more productive.